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Art direction · Web design

Meridian

A digital home for ideas that do not sit still.

Client MeridianYear 2023Scope Art direction, web design
Meridian editorial visual

The challenge

Make room
for curiosity.

Meridian is a research-led platform for people who think across disciplines. Its old digital presence had plenty to say, but the experience made every idea feel equally loud.

The opportunity was to build a calmer, more editorial space: one that could hold complex conversations while still making the first click feel inviting.

Our approach

Designed like
a conversation.

We designed a typographic interface with generous pacing, warm transitions, and a visual rhythm inspired by margins, footnotes, and the quiet energy of a well-used notebook. The result gives every story enough space to become memorable.

Start a similar project
Hand-drawn pattern explorations for the Meridian project
Early pattern studies became a flexible language for movement and depth.

The outcome

02 / 03
01

Less friction

A clearer information architecture helps visitors find the right depth for their curiosity.

02

More atmosphere

Editorial pacing turns a content-heavy platform into a place people want to spend time in.

03

A living framework

Modular layouts allow the Meridian team to publish new thinking without losing the character of the experience.

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Field Notes